08/01/2024, 06:03
In 2023, the average Pole over the age of 4 spent an average of 3 hours and 50 minutes a day in front of the TV (Photo: Fran Jacquier/Unsplash.com)
In 2023, TVP 1 had the highest television audience share among all viewers. TVN led in the commercial groups 16-49 and 16-59. TV viewing time reduced by 10 minutes. Analysis by media agency Wavemaker shows that for the third consecutive year, no program attracted 5 million viewers and only 49 items attracted at least 3 million viewers in 2023.
Among all viewers aged 4 and over:
- TVP 1 got 7.66 percent, down from 8.66 percent. in 2022.
- Participation TVP 2 increased from 7.03 percent to 7.3 percent
- He dropped to third place Polsat by 6.94 percent (down from 7.3%).
- TVN There was a decline from 6.9 percent. to 6.82 percent
- He was the fifth TVN 24, which reached 5.73 percent. share (increase from 5.61%).
- Participation TVP information It fell from 5.12 percent to 4.87 percent
Also read: Already after the first “Teleexpress”. Orlos: “I like to go back to where I was already”
Also in the top ten: TVN Siedem – 3.15%. (increase from 3.08%), TV 4 – 2.97%. (increase from 2.82%), TV Puls – 2.94%. (2.9%) and Polsat News – 1.77%. (down from 1.96%).
In the commercial group 16-49, TVN led with 8.55%. (down from 8.76%). Polsat's share was 7.68%. (down from 7.89%), TVP 2 – 5.33%. (down from 5.36%), TVP 1 – 4.49%. (decrease from 5.63%), and TV Puls – 3.58%. (from 3.33%).
On the other hand, in the 16-59 commercial group, TVN gained 7.92 percent. (down from 7.97%). Behind him were: Polsat – 7.51%. (down from 7.79%), TVP 2 – 5.47%. (down from 5.56%), TVP 1 – 5.31%. (down from 6.4%) and TVN Siedem – 3.95%. (from 3.74%).
The stations of the so-called Big Four had a total of 28.72 percent of the total group. Share (decrease from 29.89%), 16-49 years – 26.05%. (decrease from 27.64%), and 26.21% in 16-59 years. (down from 27.72%).
Also read: Red Carpet Media Group's CTV9 channel will launch in 2024. It will show films and documentaries.
According to media agency Wavemaker, 29 TV stations were responsible for 3/4 of the average viewer's viewing time in 2020. In the following years, this number increased – in 2021, 32 stations controlled 75%. Viewing time, in 2022 – 42 stations, and in 2023 – 47 TV channels.
In 2023, the average Pole over the age of 4 spent an average of 3 hours and 50 minutes a day in front of the TV, which is 10 minutes less than in 2022. Television viewing time among viewers aged 16 to 49 also decreased by 10 minutes to 2 hours and 42 minutes. On the other hand, viewers in the 16-59 group watched 3 hours and 11 minutes of TV (down 11 minutes from a year ago).
Analysis by the Wavemaker agency shows that for the third year in a row, no program on a single station has received 5 million viewers. Among non-sports items, only the first edition of TVP 1's news program “19.30” (from December 21, 2023), which replaced “Wiadomości”, surpassed the 4 million mark. In turn, 49 programs gained an audience of 3 million people or more (in 2022 – 80 programs, in 2021 – 150).
Analysis by the media agency Wavemaker shows that for the third year in a row, no program on a single station has received 5 million viewers (Photo: press materials)
“Despite the downward trend, television is still the queen of traditional media, and the biggest TV shows are still impressive in terms of their scale, as well as the performance of digital media,” summarizes Wavemaker.
Data: Nielsen Media. Wavemaker's analysis does not take into account sports broadcasts and the total audience for programs that are broadcast simultaneously on more than one antenna.
Also read: In the new “press”: Chuchnovsky about borders, Kamel a little soft, nuclear Polsat and funny Romek.
(KOZ, 08/01/2024)
* If you find an error, select it and press Ctrl + Enter
(translate tags) press