Eska2 started with Polish music for listeners aged 30-49. There will be no Discopolo

13/01/2024, 05:06

“We provide a perfect music flow, with smooth strong rap and disco beats” – says the music director of Eski2 (photo: press materials)

Radio Eska2 started broadcasting the song “Całkiem new bajka”, replacing Radio SuperNova, which has been broadcasting since May 2021. The station plays Polish songs mainly from 1990-2020. There will be no discopolo in the playlist.

Radio Eska2 presents only Polish music in its own concept, similar to an adult contemporary format.

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“A large part of our playlist consists of records from 1990-2020 – these are hits that have accompanied our listeners at different stages of life and awaken the best memories. All this will be added to the most interesting news of recent months and legendary records. From the 1980s,” he explains in the release. Pawel Karpinski, Music Director of Eska and Eska2 “We provide the perfect music flow, seamlessly blending hard rap and disco beats,” he adds.

The new radio, with the tag line “The best Polish hits”, is aimed at listeners aged 30-49. “This is our main target group. However, we know that due to the specific format, we will be a 'second choice' station for some listeners,” admitted Olgierd Wojtkowiak, program director of Eska and Eska 2.

The main bands are led by the same presenters as on Radio SuperNova: David Wajda, Artur Jarzabek and Pavel Bogai (6-9), Katarzyna Grodzka and Kuba Klim (9-13), Kamil Kowalski (13-17) and Mateusz Kwiatkowski. (17-21).

News services from Poland and around the world are broadcast on weekdays from 6 am to 6 pm, every half hour in the morning and afternoon, and every hour during the day. They won't be there on weekends.

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Eska2's brand manager is Andrzej Deskurs, who holds similar positions at Eska.

The decoration of the station was prepared by the American studio ReelWorld, the leading voice is Magdalena Kropidlovska.

ZPR Media Group, choosing the name Eska2, decided to develop the Eska umbrella brand – Eska Rock also broadcasts in Warsaw.

Radio SuperNova, like its predecessor – Radio Wawa – also played only Polish music.

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(KOZ, 13/01/2024)

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