Google Group is the leader, Polsat-Interia Group has overtaken RASP on mobile devices. media panel

05/01/2024, 11:41

Taking into account both mobile and stationary users, Google Group was the first – with 28.9 million real users (Photo: Pixabay.com)

Google Group was the leader among media groups across all devices in December, according to Mediapanel PBI/Gemius. Google Group also led on mobile devices, but for the first time Polsat-Interia Group overtook RAS Polska Group.

Taking into account both mobile and stationary users, the first was the Google Group – with 28.9 million real users (down 0.2% month-on-month), and the second was the Meta Platforms Group – 25 million (2.1%) down.

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It was as follows:

• RAS Polska Group – 20.8 million real users (1.4% less month-on-month),
• Grupa Wirtualna Polska – PLN 20.75 million (1% less),
• Polsat-Interia Group – 20.7 million (0.5% less),
• Allegro Group – 20.6 million (1.8% less),
• Agora Group – 18.5 million (1.6% less)
• and Polska Press Group – 17 million (1.2 percent more).

Among mobile-only users, the Google Group had 25.3 million real users (down 0.4 percent), and the Meta Platforms Group had 22.2 million (down 1.5 percent). Polsat-Interia Group recorded 19.5 million real customers. This is a month-on-month decrease of 0.2 percent, but for the first time the group has overtaken RAS Polska Group. RAS Polska Group took fourth place – 19.4 million (1.2 percent less), fifth Wirtualna Polska Group – 18.7 million (0.6 percent less), sixth – Agora Group – 17.9 million (1.3 percent less). , the seventh Allegro Group – 17.3 million (0.6% less), and the eighth Polski Press Group – 16.4 million (0.7% more).

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(ME, 05/01/2024)

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