The budget of Channel Zero is PLN 800,000. PLN per month. Stanovsky revealed the main partner

13/01/2024, 05:09

Krzysztof Stanowski and Piotr Nowosielski will collaborate to create Kanał Zero's offering (Photo: Damian Bartoszek/press materials)

Using his reach on social media, Krzysztof Stanowski started to promote Kanał Zero, which is supposed to be “the project of his life”.

Stanowski assures followers through his social media profiles that Channel Zero 1 will start on February 20. The schedule is tight, because according to the contract, two television studios created near Galeria Mokotów in Warsaw will be ready for production only at the end of January.

Krzysztof Stanowski: “I have all the cards”

The owner of the Wełość group and co-founder of Kanał Sportowy, from which he left in November 2023, after returning from a vacation in the United States, began intensively promoting his new project on social media. While still on the plane, he answered many questions from X website users.

Also read: Krzysztof Stanowski on the new channel: “We want to offer you content that is not bullshit”

First of all, he announced that he already has a full set of sponsors and “at least a couple of dozen companies in reserve for which there is no room yet” in the Channel Zero offer. Thanks to this, he was able to double the monthly budget of the project compared to the previously announced one – it will be PLN 800,000. zloty. He emphasizes that there are no state companies among the sponsors.

“Now, for the first time, I can create something like me, without looking for money and only according to my instinct. I have all the cards. If it doesn't work, it will be my fault. I don't remember a situation in the Polish media when someone could do something like this in my way. So if I run away, it's a terrible shame,” Stanovsky wrote on the X platform.

His project was created exclusively for YouTube. When asked if he has a plan B if the channel is blocked by an administrator, Stanovsky replies: “I want to do something big and high quality that is important in terms of image, even for YT.” We will think about security in the future.

Employment Services is a key partner of Channel Zero

There will be little to no sports on the channel – one or two regular programs a week. Sports topics will remain on WezzoTV. Stanowski is not yet revealing the details of the program – it is unofficially known that Robert Mazurek (Saturdays) and Marcin Meller will have programs.

Also read: Stanovsky, Bock and Lee are the most read journalists on Twitter (X) in 2023

Monika Wiedolowska, who left Kanał Sportowy at the end of November, is responsible for organizational matters at Kanał Zero as office director. Stanovsky admits that, in addition to him, the entire team responsible for the technical side, except for the YouTube analyst, moved from KS to him. He also collected television equipment, which he brought years ago to the company he founded with Mateusz Borek, Michal Pol and Tomasz Smokowski.

It was also announced that the main partner of Kanał Zero will be Piotr Nowosielski and his recruitment websites for IT specialists RocketJobs.pl and Just Join.

“Choosing a job is the second most important decision of every person after choosing a partner.” We have been helping Poles with this for years. Krzysztof is a living example of positive change, he wants to bring a whole new quality to the media, and like us, he works by his own principles. We were united by thinking, a sense of voluntarism and belief in our own abilities,” explains Piotr Nowosielski, CEO of Just Join IT, owner of RocketJobs.pl and Just. Join IT brands, justify the decision to establish cooperation with Stanowski. He hopes to dramatically increase website awareness and reach new recipients through Channel Zero.

“The biggest partnership in the history of Polish YouTube”

As part of the cooperation, Stanowski has already given an interview to the website RocketSpace.pl. “I promise myself that we will show the whole market that non-standard advertising can be much more profitable in all respects than doing what everyone else is doing, according to the established pattern.” Moreover, as far as I know, we are dealing with the biggest one here. A partnership in the history of Polish YouTube,” said Stanowski.

Also read: Iga Swichtek won the plebiscite of “Przegląd Sportowy” for the second time.

The rocket symbol indicating RocketJobs.pl will appear in the main studio, and job announcements will be shown in Channel Zero programs. The Just Join IT brand will appear in its programming schedule.

Channel Zero has 485,000 views a month before launch. subscribers. The sports channel, which has been operating on YouTube since 2020, has 1.03 million.

Also read: The companies that are still in the “Republic” TV company will disappear at the end of January

(GK, 13/01/2024)

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