12/01/2024, 14:48
Many advertisers have decided not to break the terms of the contract and will wait until they expire (Screenshot: YouTube/Telewizja Republika)
Most of the brands that still advertise on TV Republika will end their cooperation with Tomasz Sakiewicz TV at the end of January. Then their contracts will expire.
Let's remember that A few days ago, Polsat Media informed brands and media agencies that they were expecting fines for broadcasting their spots on “Repubblica”. Brands abandoned campaigns on this television because they did not want to appear next to controversial programs containing hate speech. In the end, many advertisers decided not to violate the terms of the contract and will wait until the contract expires in January.
“Stop Hate Speech” billboard instead of advertisement.
Biedronka's press service representatives confirmed to “Preservice” that the purchased packages expire at the end of the month. These packages were ordered for Christmas in order to implement advertising campaigns carried out in January. The company did not directly answer whether the TV company plans to cooperate with “Repubblica” in the future.
Also read: TV Republika is the second news channel in Poland
The spokesperson of the pharmaceutical company Teva Pharmaceuticals, Agata Staniewska, also did not clearly answer whether the company plans to stop cooperation with the media owned by Tomasz Sakiewicz. – Our product advertising spots were sent to thematic stations as part of an advertising package. We are checking this issue with the media house we cooperate with. That's all we can say on the matter, he said.
Pavel Sikora, PR manager and spokesperson of STS explains: – We decided to change the January advertising creations with a board with the slogan “STOP SPEAKING HATE” without our brand logo and colors. From February, we will no longer have advertising time on “Repubblica” TV station.
Also read: Miloš Kleček joined the TV Republika team. One of the most loyal from TVP
(KAP, 12/01/2024)
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